NYRB

BURGER

Branding
Brand Strategy

UAE, DUBAI

2025

Brand Concept & Identity
NYRB is a bold, innovative burger joint that redefines the classic burger experience. With its name signaling a break from the ordinary, NYRB delivers creative, high-quality, and flavor-packed burgers that stand out in a crowded market.

Summary

Core Values
Not Your Regular Ingredients: Premium, fresh, and unique flavor combinations.
Not Your Regular Experience: A vibrant, engaging, and dynamic dining atmosphere.
Not Your Regular Quality: High standards in sourcing, preparation, and presentation.
Not Your Regular Brand: Playful, edgy, and trend-driven branding